With attendees gathered from across the world, the organizers of PwC’s 2-day data and analytics event, State of the Smart, were eager to celebrate the host city of San Francisco. Inspired by this brief, the event design features iconic views and sites of the city, giving conference attendees (who would be busy with all-day presentations) a glimpse of the beauty of San Francisco. Integrated into the layout were facts and figures – such as construction dates and location coordinates – about sites featured in the imagery. Design deliverables included environmental signage, presentation templates, collateral print materials and furniture.
*Images and creative product shown may not be further used without permission of PricewaterhouseCoopers LLP.