State of the Smart

With attendees gathered from across the world, the organizers of State of the Smart, a 2-day data and analytics event, were eager to celebrate the host city of San Francisco. The design concept inspired by this request features iconic views and sites of the city, giving conference attendees (who would be busy with all-day presentations) a glimpse of the beauty of San Francisco. Integrated into the layout were facts and figures – such as construction dates and location coordinates – about sites featured in the imagery. Design deliverables included environmental signage, presentation templates, collateral print materials and furniture.