WOMEN IN SOCCER (WIS)
ROLE
Graphic Design
Copywriting
CLIENT
Women In Soccer
GROWING THE GAME
Women in Soccer (WIS) is an organization dedicated to growing the representation of women working in the beautiful game.
The project brief outlined the need for new visuals in their existing brand identity to drive membership and engage with key audiences across social channels – facilitating connection and a common mission with the larger soccer community.
The materials developed for the project provided WIS with completed graphics, as well as editable Canva templates. Messaging was composed to drive membership among student athletes, industry professionals, professional players and staff.
PROJECT NOTES
All About the Brand: Each design concept incorporated the unique and vibrant WIS brand – full of pattern and color – adhering to existing guidelines, while exploring new ways to implement brand elements.
Spoiled for Choice: Three design concepts were initially proposed. All three concepts selected for use.