Valley Pathways is an alternative high school in Palmer, Alaska. The development of the new identity included a learning signature, "Choose. Commit. Achieve." that describes the school's expectations of its students. The logo design incorporates three "peaks" alluding to the three-part motto and the mountainous landscape visible from the school site. Interior and exterior environmental graphics incorporate the new school colors and signature – reminding students and staff of their common mission toward excellence.
Creative and project management responsibilities:
• Research and competitor analysis
• Interviews and interactive engagement with students and staff
• Logo and visual identity
• Design and detailing of branded environmental assets
(Photos: Kevin G. Smith)