WOMEN IN SOCCER (WIS) CAREER FAIR
ROLE
Graphic Design
CLIENT
Women In Soccer
A BRAND OF MULTITUDES
The fun, well-established Women In Soccer (WIS) brand is one that celebrates design in all its glory – patterns, colors, lines, and shapes – it’s in there!
The project brief called for a visually engaging identity for the WIS Career Fair – an annual event connecting soccer-industry professionals with attendees aiming to work in the beautiful game.
The design theme is a flexible “kitchen sink” approach that captures the fullness of the WIS brand in a playful – but orderly – way. The organizing grid system enables both variety and consistency across deliverables, as well as maintaining reference with many of the WIS brand’s existing public-facing materials.
CONCEPT | IT’S IN THERE
Deliverables for the Career Fair included: social media and presentation templates; agenda template; printed banner sign; email layout and banner ad.
Exploring the WIS Brand
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CONCEPT | A/PATTERN A/PART
In this proposed design, one of the WIS brand patterns was reimagined to reflect a sense of belonging for WIS community members, in all their uniqueness. Seemingly random stripes, fills, patterns, and scale create a one-of-a-kind feel to each graphic, while imagery is cropped and integrated into the overall composition.
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CONCEPT | WIS WIS HOORAY
Between international and domestic competitions, 2026 promised to be a banner year for soccer fans across the globe. This concept used strategically placed design elements to highlight messaging and provide WIS-branded visual queues, while celebrating the fan experience in playful silhouette.
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CONCEPT | COMMEMORATE
In a nod to the 2026 World Cup, this concept took the WIS identity in a special direction. Inspired by memorable World Cup posters of the past, the layout features a single focal graphic, along with the WIS color story told in a never-done-before way: using a gradient that is at once bold and understated .
