The scope of this in-house project developed as a rebranding effort for McCool Carlson Green (MCG) – a 50-year-old architecture firm based in Anchorage, Alaska. As an award-winning firm known for creating innovative, modern spaces, MCG needed an updated identity that reflected the same aesthetic delivered to their clients. The rebranding process involved input from multiple stakeholders, including the entire staff, clients, and key consultants.
As the project lead, my creative and project responsibilities included:
• Logo design and visual identity
• Brand guidelines
• Website - design, coordination, copywriting, and content
• Document, stationary, and presentation templates
• E-mail newsletter layout, design, and management
• Video production coordination
• Photoshoot art direction