The scope of this project developed as an in-house rebranding effort for McCool Carlson Green (MCG), a 45-year-old architecture firm based in Anchorage, Alaska. As an award-winning firm known for creating innovative, modern spaces, MCG needed an updated identity that reflected the same aesthetic delivered to their clients. The rebranding process involved input from multiple stakeholders, including the entire staff, clients, and key consultants.
The final design scope included:
• Logo and identity
• Corporate stationary
• Brand guidelines
• Website - design, coordination, copywriting, content
• Document and presentation templates
• E-mail newsletter
• Video production coordination
• Photoshoot art direction