Women in Soccer (WIS) continually seeks to grow its diverse community, encouraging and inspiring members to work in the game they all love. The organization is exploring new ways to engage and communicate with key audiences and central to these efforts are the social media channels – Twitter, Instagram, and LinkedIn – through which WIS is able to connect and share with the soccer community.
The social ads developed for this project provided WIS with completed graphics, as well as editable templates. Copy messaging was composed to drive membership among student athletes, industry professionals, players and staff.
Project responsibilities and highlights:
• Adherence to existing WIS brand guidelines and standards
• Concept and design of social graphics and templates
• Provided preliminary copywriting
• Three concepts initially proposed, three concepts selected